A fresh, fun, and quirky redesign for the Duck Donuts Franchise with a well-defined and consistent visual language that helps support it’s position and brand voice.
Art Direction | Lead Designer
Direction 01
-
Softer color palette with organic shapes and a focus on product photography.
Direction 02
-
Bright vivid colors, with bold and fun branded type treatments, featuring both product and lifestyle imagery.
Direction 03
-
Sticking close to the client’s branded colors and typography with a primary focus on the product and secondary on lifestyle.
The final approved design was a combination of directions 02 and 03. The deliverables included: corporate homepage*, local homepage, franchise development page, subpages and social media assets—all optimized for tablet and mobile.
*Mainstage type treatment was revised in post-launch for easier customization of local franchisees.